电子商务在现代企业中的采用,模型和应用的研究选集
[Information Resources Management Association]
F7
9781799889571 USD1205.0
Business Science Reference
2021-04-16
Hardback
Brand management/ consumer behavior/ decision support systems/ e/business/ e/services/ electronic commerce (e/commerce)/ mobile commerce (m/commerce)/ online marketing/ online shopping/ secure payment/ security/ social commerce/ value co/creation/ website development/