Developing Successful Global Strategies For Marketing Luxury Brands

为奢侈品牌制定成功的全球营销战略

[Fabrizio Mosca, Cecilia Casalegno]

F7

9781799858829  USD250.0

Business Science Reference   2021-03-26   Hardback

Corporate social responsibility/ costumer engagement and behavior/ e/servicescapes/ global marketing/ in/person and online shopping experiences/ luxury brands/ marketing/ online brand communication/ social data/ social media marketing/ strategic management/ sustainability/