奢侈品品牌管理中的消费品牌关系构建
[Paula Rodrigues, Ana Pinto Borges]
F7
9781799843696 USD250.0
Business Science Reference
2020-10-23
Hardback
Celebrity endorsement/ consumer demand/ counterfeit relationships/ cross/cultural markets/ digital marketing/ feminization of luxury/ innovation/ luxury capitals/ marketing/ relationship management/ social media/ sustainability marketing/ technological personalization/