打造强大品牌,用声音吸引客户
[Minna-maarit Jaskari]
F7
9798369307786 USD265.0
Business Science Reference
2024-03-25
Hardback
Audio branding/ autonomous sensory meridian response/ brand identity/ brand storytelling/ cognitive responses/ consumer well/being/ cultural sensitivity/ customer engagement/ emerging trends/ ethical considerations/ global impact/ multidimensionality of sound/ sonic branding/ sonic logos/ soundscapes/ technological advances/