Ai-driven Marketing Research And Data Analytics

人工智能驱动的营销研究与数据分析

[Reason Masengu, Option Takunda Chiwaridzo]

F7

9798369321652  USD290.0

Business Science Reference   2024-04-19   Hardback

A/b testing and optimization/ ai and augmented reality (ar) in marketing/ artificial intelligence algorithms/ artificial intelligence driven marketing campaigns/ artificial intelligence in marketing research/ attribution modeling for fraud detection/ bias and fairness in marketing data and algorithms/ big data marketing implications/ blockchain and web 3.0 marketing/ chatbots and artificial intelligence powered customer support/ churn prediction modeling for customer retention/ consumer behavior analysis artificial intelligence/ convolutional and recurrent neural networks/ customer lifetime va