电子竞技商业途径和机会研究手册
[Sharon Andrews, Caroline M. Crawford]
F2
9781799873006 USD380.0
Business Science Reference
2021-06-25
Hardback
Business gaming/ communication ecology/ digital learning/ entrepreneurship/ esport marketing curriculum/ esports/ fusion model/ gamification/ gaming culture/ gaming industry/ high/touch needs/ leadership roles/ mixed gender sports/ online learning/ organizational trauma/ planned change/ strategic organizational adoption of innovation/