Research Anthology On Social Media Advertising And Building Consumer Relationships:4 Volume Set(1st Edition)
— Information Resources Management Association / Information Resources Management Association
- 中图分类 :F
- 语种:ENG
- 出版信息:Business Science Reference (IGI Global) 2022.05.13 2012页
- 装帧:精装 USD1975.0
- I S B N:9781668462874
- E-BOOK:9781668462881
- 数量:
内容简介
本文集考虑了在各个商业领域成功利用社交媒体来推广产品、建立关系和保持相关性的最佳实践和策略。本书还讨论了公司在试图为自己在网络世界中创造声誉时所面临的常见陷阱和挑战。这套四卷集涵盖了市场营销、商业的人性化和品牌建设等主题,对管理人员、企业主、企业家、研究人员、学者、学术界人士、从业者、导师和学生来说至关重要。
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