内容简介

        数字创新领域的知名人士 Aija Leiponen 教授编著的针对数字战略和数字创新课程，MBA 和高年级本科的核心教材。对管理者、咨询师、企业家和技术分析专家对创新生态系统商业模式设计也大有益处。
 

章节内容

Part I. Introduction: 1. What is Special about Digital Business Innovation?; 2. Digital Disruption; 3.Disruptive Communication Networks; Part II. Information Products and Sources: 4. Production of Information Goods; 5. Pricing of Information; 6. Consumption of Information; 7. Building and

Commercializing Data Assets; 8. Business Model Design for Information Goods; 9. Networks and Systems; 10. Network Competition; 11. Platform Strategies; Part IV. Organizing Digital Innovations: 12. The Inverted Firm; 13. Digital Business Models; 14. Business Model Framework;

Part V. Gaining Ecosystem Momentum: 15. Launching a New Digital Business Model; 16.Sources of Competitive Advantage in Digital Ecosystems; 17. Intellectual Property Rights and Digital Technologies.
 

学术水平：undergraduate students, graduate students

读者群 ：digital strategy, digital innovation